A study of the factors influencing customers’ impulse buying behavior in restaurants
نویسندگان
چکیده
منابع مشابه
a framework for identifying and prioritizing factors affecting customers’ online shopping behavior in iran
the purpose of this study is identifying effective factors which make customers shop online in iran and investigating the importance of discovered factors in online customers’ decision. in the identifying phase, to discover the factors affecting online shopping behavior of customers in iran, the derived reference model summarizing antecedents of online shopping proposed by change et al. was us...
15 صفحه اولFactors influencing impulse buying during an online purchase
ii I hereby declare that I am the sole author of this thesis. This is a true copy of the thesis, including any required final revisions, as accepted by my examiners. I understand that my thesis may be made electronically available to the public. Abstract An important element in retailing is the use of impulse purchases; generally small items that are bought by consumers on the spur of the momen...
متن کاملThe effect of Psychological, Individual, Product Strategy, and Situational Factors on Customers' Impulse Purchase Behavior
This paper studies the effects of psychological, individual, product strategy, and situational factors on the impulse purchase behavior of customers in all Refah stores located in Tehran. The paper uses Betty and Ferrell Model to set forward and to test 4 hypothesis. All four hypothesis were confirmed. The results indicated that the selected factors had impact on the impulse behavior of the con...
متن کاملThe effect of Psychological, Individual, Product Strategy, and Situational Factors on Customers' Impulse Purchase Behavior
This paper studies the effects of psychological, individual, product strategy, and situational factors on the impulse purchase behavior of customers in all Refah stores located in Tehran. The paper uses Betty and Ferrell Model to set forward and to test 4 hypothesis. All four hypothesis were confirmed. The results indicated that the selected factors had impact on the impulse behavior of the con...
متن کاملAn Empirical Study of Impulse Buying Behavior in Online Bookstores
Online shopping is gradually becoming popular in the developing countries like India. The online bookstores have emerged as a new destination which attracts millions of shoppers every day. The impulse buying in the offline stores has been a major area of interest for the researchers. But with the boom in online shopping, there is a scope to study the different aspects of impulse buying in onlin...
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ژورنال
عنوان ژورنال: Advances in Hospitality and Tourism Research (AHTR)
سال: 2018
ISSN: 2147-9100
DOI: 10.30519/ahtr.421377